About Pete

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Double A Marketing’s founder has established deep roots in BMX and the Cycling Industry.

Pete discovered the sport of BMX at age 11, and has first hand experience in all levels of the Marketing chain from consumer to running a Marketing Firm.

Age 12 : Began to race BMX locally and nationally.

Age 17 : Began to work in the industry – Summer Job at Cycle Craft – (at the time the largest BMX frame builder on the east coast) – position grew into Operations Manager. Worked at Cycle Craft for 2 years while attending College. Began dealing with sponsorship negotiations, team management, promotional programs and advertising.Also began to contribute photos and editorials to BMX Plus and BMX Today magazines.

Age 21 : Moved to California – Began working for GT Bicycles as a Promotional assistant. Worked with BMX teams and team Pro riders. Also helped out in other areas of the company including customer service, trade show development, and Quality control. Worked at GT for 4 years, graduating to BMX Promotions Manager. Involvement at GT included MTB Team, Hans Rey shows, GT Freestyle NBA Half-time shows, Advertising, Catalogs, Euro Team assistance, Gearheds-Dealer Newsletter, and BMX team Pro Rider Management.

Worked with Eric Carter as his manager and helped run his own Mountain Bike Program- Did all Duties from Team Manager to Team Mechanic. Also worked for the Mongoose BMX Team as their Manager for one season.

Founded Double A Marketing- Began with 8 athletes. Double A Marketing was founded with the desire and fresh ideas to help the sponsors and athletes obtain maximum exposure. It was a great honor that Double A Marketing was instantly accepted by the industry. Became the Manager of the Mongoose/Hyundai, GT/Hyundai team, and Schwinn Pro Cycling Team, and having a long impressive list of sponsors and accomplishments, Double A Marketing is recognized as the premier BMX Sports Marketing Agency.

Pete branched out to work as the Marketing Manager for VSI Products and oversee the 5 brands the company manufactured- Intense BMX, Intense Tire Systems, THE Products, Vigor Helmets, and SINZ. Pete helped take this company from a start up to the #1 brand in BMX. Intense BMX become one of the most sought after brands in BMX racing and Pete helped launch the extremely successful line of Intense BMX complete bikes.

Pete began working as a sports journalist early on, writing for BMX Today and then as a contributor for BMX Plus magazine. This helped him move forward on the media side of things, as this experience helped him get asked to work with NBC Sports in Beijing during the 2008 BMX Olympics, as a researcher for the BMX event. From there, he began as the voice of BMX, for the broadcasts of the UCI BMX Supercross Events in 2009 and today is the host of the Live Web and Broadcast of the UCI Supercross race tour each season on BMXlive.TV. Pete Would move onto working with some main stream media and production companies, on his way to becoming the premier sports Journalist for BMX and attending and covering the Olympics, the UCI International Circuit for World Cups and World Championships, as well as other non BMX Sporting events.

Pete currently focuses mainly on 3 major projects in the BMX Community.

BMX Racing Group / BRG Store

Being a Strategic Partner combines developing products and overseeing the Marketing aspect and growth of new BMX Brands all under the BMX Racing Group Brands : Chase Bicycles, Elevn Racing, Ikon Components Insight Technologies, and Excess Components.

Working with one of the worlds top BMX racers, Christophe Leveque, the BMX Racing Group has become one of the key companies in hi-end BMX racing in a very short time.

UCI BMX Supercross Event Broadcaster & Live Commentator

Pete is the on air talent and commentator for live webcast and TV production on the UCI BMX Supercross Race series and Redbull Revolution Events.

Pete is also a Producer/developer of taped segments for the the Lane 1 – Inside BMX Supercross shows, that now air as well.

Tioga BMX Race Communication Manager / Pro Rider Support

Supporting the Tioga BMX Brand as Communication Manager / Pro Rider Support – BMX Race Media / PR and attending events to support Elite Riders.

Pete still try to find the time to compete at USA BMX racing events on the National and local level to further help keep a firm hand on the current trends and grass root rider opinions within the sport.